Foreword by George Gilder
Introduction
From Small Unknown to Global Powerhouse
The Company No One Can Do Without
Part I—The Technology Story
- Torpedoes, Pianos and Ecstasy (1942-1965)
- Encore (1966-1988)
- Cellular Boom (1980s)
- Opportunity Calls—Then Hangs Up (1988-1989)
- Cellular Disruption (1989)
- Spreading the Message (Late 1989)
- Technology Never Sells Itself (1989-1990)
- Common Interface (1990-1991)
- Going the Extra Mile (1992-1993)
- Marketing First, Technology Second (1993-1994)
- Pulling It Off (1994-1995)
- Make or Break in Personal Communication Services (1995)
Part II—The Business Story
- Business Division
- Developing a Business in Intellectual Property
- Fitting In the Value Chain
- Tax Collector or Critical Partner
- Regulatory Practice and Global Politics
- Owning the Future
- Stacking the Deck— Surrounding Yourself with the Best
- Staying on Top—Positioning for the Third Generation in Wireless
Bibliography
Index