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About the Book For the first time, The Qualcomm Equation tells the story of how a small, unknown company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. Starting with the very first formulations of the theory behind spread-spectrum communications, the book examines how Qualcomm took an advanced military technology and pioneered its use in commercial markets for cellular phones. Along the way, Qualcomm became one of the most successful businesses in history, leveraging their knowledge of advanced technology to earn royalty on every single product sold that included their patented techniques. The book chronicles the early history of the company, from their inception to the point in time where they successfully gained a permanent foothold in the commercial wireless market. It then takes readers through a broad analysis of Qualcomm's business model and operating practices - the recipe for staggering growth. Exclusive insight from Qualcomm's CEO, original founders and even ardent competitors makes up the unique pedigree behind The Qualcomm Equation. Whether you’re a telecom professional, entrepreneur, investor or just a casual reader looking for an amazing business success story, The Qualcomm Equation finally captures one of the greatest business stories yet to be told. Click Here to read a sample chapter.  |
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