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Praise for 'The Qualcomm Equation' "The Qualcomm Equation by Dave Mock, is a probing account of the rise of the company and the development of its multifaceted strategies for dominance. Once a skeptic toward CDMA, Mock has become perhaps its ablest exponent. In this wide ranging and lucidly written book, he evokes the personalities, the interwoven innovations, the tumultuous history, the global strategy, and the intellectual property of what has become the exemplary Twenty-First Century Technology Company." — George Gilder “A well-told tale about one of the most amazing companies - and entrepreneurs behind it - of our era. Even experts will learn much that is new and inspiring.” - Steve Forbes, President and CEO, Forbes, Inc. "Dave has 'cracked the code' on Qualcomm and in the process highlighted how successful companies use new IP business strategies to set the standard and create long term competitive advantage. This is a must read for all high tech executives." - Kevin Rivette, Author, Rembrandts in the Attic "Qualcomm is a great American success story and Dave Mock tells that story in its fullness. The Qualcomm Equation is a tale of entrepreneurial vision and the tenacity that made that vision a powerful reality. This book is a must read for entrepreneurs looking for role models as well as for anyone who wants to understand the wireless future." - Tom Wheeler, former President/CEO of the Cellular Telecommunications & Internet Association. "Dave Mock helps uncover the single-most important business story that has yet to be told - how Qualcomm came to rule the Wireless industry. Think of it as a recipe book for one of the most innovative and leveraged business models of all time." - Bill Gurley, General Partner, Benchmark Capital "Dave Mock has done it. He has proven how Qualcomm was able to create a telecom empire out of a technology that few in the wireless industry initially wanted anything to do with." - Stephen Wellman, Editor, FierceWireless  |
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