Home About the Book Table of Contents About The Publisher Why Did It Take So Long? Lessons Your Company Can Learn From Qualcomm Meet Dave Mock Praise for 'The Qualcomm Equation' Exclusive Unpublished Material Back of the Envelope Exclusive Interviews Early Photos Test Your Qualcomm IQ Resources Where to Buy

Table of Contents Foreword by George Gilder Introduction From Small Unknown to Global Powerhouse The Company No One Can Do Without Part I—The Technology Story 1. Torpedoes, Pianos and Ecstasy (1942-1965) 2. Encore (1966-1988) 3. Cellular Boom (1980s) 4. Opportunity Calls—Then Hangs Up (1988-1989) 5. Cellular Disruption (1989) 6. Spreading the Message (Late 1989) 7. Technology Never Sells Itself (1989-1990) 8. Common Interface (1990-1991) 9. Going the Extra Mile (1992-1993) 10. Marketing First, Technology Second (1993-1994) 11. Pulling It Off (1994-1995) 12. Make or Break in Personal Communication Services (1995) Part II—The Business Story 13. Business Division 14. Developing a Business in Intellectual Property 15. Fitting In the Value Chain 16. Tax Collector or Critical Partner 17. Regulatory Practice and Global Politics 18. Owning the Future 19. Stacking the Deck— Surrounding Yourself with the Best 20. Staying on Top—Positioning for the Third Generation in Wireless Bibliography Index